Barre Boss® is a self-paced 7-week online program
for fitness entrepreneurs who want to grow
their business + earn more money.
(without burning yourself out, paying $$$$$ for consultants, or paying expensive franchising fees)
Our Barre Boss course is currently waitlist only. If interested please sign up below
You’ve got the fitness part of fitness entrepreneurship figured out - you know every muscle group, you can gently correct students, you understand exactly how to work around injuries.
But the entrepreneurship part? Oooof.
- When is the right time to hire help and can I even afford to hire them?
- What business model should I use? OMG WHAT EVEN IS A BUSINESS MODEL???
- Should I have employees or contractors? What’s the difference?
- There are so many different people involved in running a studio. How do I figure out who’s in charge of what?
- I’ve never hired anyone before. How do I make sure I’m hiring the right people? And how do I set them up for success?
- How much should I charge for my 1:1 offerings? What about group classes? Or virtual training?
- How do I find clients? I feel SO uncomfortable promoting myself!
If you’ve ever asked those questions:
a) I’ve been there!
b) You’re in the right place
I’ve been running my award-winning, 7-figure chain of yoga and barre studios for 15+ years now. It took me dozens of courses and consultants (and hundreds of thousands of dollars!) to learn how to do this.
But I believe that self-employment and entrepreneurship should be accessible to everyone, so I created this program to share everything I’ve learned and help you avoid the (many!) mistakes I made.
Barre Boss® program will help you:
- leap-frog over common mistakes
- clarify what to offer, to who, and how much you should charge
- navigate the nitty-gritty details of setting up a business
- figure out a business model that works for your personality and this season of your life
- get out of your own way and finally start taking action!
“What Barre Boss® covered on the financial side of things was huge for me. That was probably my biggest struggle, figuring out how to plan, what spreadsheet format to use, how to know what the heck to expect.”
- Kristen Bonito
The truth is this: A lot of typical business advice doesn’t apply
to those of us in the fitness industry.
Dry cleaners don’t have to think about offering live streaming memberships. A restaurant isn’t planning for the spike in customers after the new year. A clothing boutique doesn’t have to work around a client’s knee surgery.
The fitness industry is incredibly specific and unique, which means you need specific, unique guidance from someone who has walked this path.
Modules
Module 1: Hiring & Firing + Employees vs. Contractors
Module 2: Choosing A Business Model + Setting Your Prices
Module 3: 4 Different Marketing Strategies That Work Online & IRL
Module 4: How To Create A Studio People RAVE About
Module 5: Mindset, Values, Making Decisions, And Creating An Inclusive Workplace
Module 6: Profit & Loss Statements + Creating Standard Operating Procedures
Module 7: My Favorite Software, Equipment, and Life Management Tools
What’s included:
- Contracts, checklists, and spreadsheets you can customize & start using immediately
- Audio AND video recordings of all our lessons so you can learn in a way that works for you
- Weekly emails to help you stay committed and on-track
- 3 live group coaching sessions to get all your questions answered
“This program was amazing. My stress and anxiety have been reduced in my process of launching my yoga studio. This has helped me budget out and break down my costs and find the perfect location and size.”
- Nikki Goldsberry
Who Barre Boss® is for:
- Studio owners who are struggling to find + hire the right people
- Personal trainers, yoga teachers, barre instructors - any type of fitness pro! - who wants to make more money or diversify their income
- Fitness pros who are interested in opening a studio but don’t know where to start
- Trainers and teachers who want to move beyond teaching at studios
- Studio trainers who want to boost morale among their team AND their clients
- Fitness pros who want to market themselves without spending $$$$ on a customized website
- Anyone who wants help figuring out the nitty gritty of running a successful fitness business and is sick of using Google University 😉
Who Barre Boss® is NOT for:
- Fitness instructors who are exclusively interested in working for studios and just want to clock in and clock out - which is fine! There are plenty of great tips on nailing your audition and finding the right studio in our Barre & Soul Academy program.
- Fitness enthusiasts who don’t have a certification yet or aren’t teaching yet. If you’re still working up the courage to teach your first class, I’d recommend that you focus on finishing your certification and work on growing your clientele.
- Studio owners whose business is running like a well-oiled machine. You have your processes for pricing, hiring, sales, and retention humming along. If you’ve got one studio that's thriving and are looking to expand, I'd recommend 1:1 coaching sessions with me rather than Barre Boss®.
FAQ's
I don’t own a studio - will Barre Boss® help me?
Yup! The info you’ll find inside Barre Boss® applies to fitness pros at all stages of their career:
- Personal trainers, yoga teachers, barre instructors - any type of fitness pro! - who wants to make more money or diversify their income
- Fitness pros who are interested in opening a studio but don’t know where to start
- Trainers and teachers who want to move beyond teaching at studios
- Studio trainers who want to boost morale among their team AND their clients
- Fitness pros who want to market themselves without spending $$$$ on a customized website
- Anyone who wants help figuring out the nitty gritty of running a successful fitness business and is sick of using Google University 😉
Barre is just one of the modalities I teach. Will the things I learn apply to yoga, Zumba, etc?
Yes! The vast majority of the content you’ll find in Barre Boss® can be applied to any type of fitness business. Setting your prices, finding clients, diversifying your offerings, deciding when it’s time to open a studio - these are all topics we teach and they don’t just apply to barre!
I’ve bought online classes before and never completed them. I’m worried this will be just another course that gathers dust on my desktop.
I get it! (And I’ve totally done that, too.) We’ve worked really hard to create a course that’s actionable, useful, and structured in a way people will actually use. We even worked with a consultant who has Master’s Degree-level training in pedagogical theory!
Here’s how we’ve structured Barre Boss® to make it more consumable + actionable:
- Each week’s lessons are broken down into small, digestible videos - none are longer than 20 minutes. We know you’re busy!
- Every lesson is available in both video and audio form - so you can consume the content in a way that works for you. Listen to the audio lessons like a podcast while you walk the dog, do dishes, or wait in the school pick up line!
- Every Monday, you’ll receive an email with an overview of that week’s lessons, any applicable worksheets, and reminders about upcoming Q & A sessions. We want to help you stay on track!
- Barre Boss® also includes three 60-minute live group Q & A sessions with me. I’ll lovingly hold you accountable, answer all your questions, and give you feedback on your marketing, pricing, and business ideas!
When are the live group Q&A sessions and what happens if I can’t attend them?
Dates and times for our live group Q&A sessions are:
November 15, Noon ET
November 27, 11 am ET
December 19, 1 pm ET
If you can’t attend live - don’t worry! We record every call and we’ll upload them to our teaching platform and send you a reminder that you can listen to them there.
How much time should I expect to spend on Barre Boss® each week?
Depending on how deeply you engage with the content, you can expect to spend 2 - 4 hours per week on Barre Boss®.
Each week’s video and audio lessons are about 60 - 80 minutes long. Each week also includes “homework” like - make a pros / cons list of the different business models we talked about, or make an “I don’t know” list to help you figure out next steps.
And remember: you’ll retain access to the content after our 7 weeks together! So you can absolutely work through the course at your own pace or come back to it again in the future.
“The marketing tips were eye-opening. The colors, the smell, the ambiance, the music - I never would have thought of that! Barre Boss® showed me that my idea of creating classes for the next session at the studio is much more doable than I thought and my ultimate idea of having my own studio (in a few years) is much clearer.”
- Julie Beaudet
If you have any questions or doubts about Barre Boss®, please don't hesitate to contact us at teach@barresoulacademy.com
© 2017-2023 Barre & Soul® LLC. All rights reserved.